The Complete Guide to Marketing with Women of Color and How to Use Them in Your Product Development

Women of color come from different cultures, backgrounds, and experiences. This diversity is what makes them so powerful as a group and what will ultimately help them succeed in the future. Women of color have been the subjects of much debate in the recent years. They are often criticized for not being as educated or as successful as white women in America. However, it is important to remember that these women are not just a minority in the United States, but they are also a minority globally.

The social and economic disadvantages that women of color face in the United States are well-documented. The intersections of race, gender, and socioeconomic status create a unique set of challenges for these women. The impacts are not only felt by the individual woman but also by her family, community, and society as a whole.

As women of color, we understand all too well the problems we face. When creating our products, we are designing them specifically for women who look like us, who are part of our vibrant, creative and fashionable culture. It is not just an issue of affordability, but also an issue of accessibility and likeability. Our aim is to empower women of color.

In order to market effectively to women of color, one must make sure that one’s content is culturally relevant for them. This means that one needs to be aware of the different types of media they consume and adjust one’s marketing accordingly.

Use language that resonates with your audience. Research what terminology is used by your target market and use it in your campaigns and content. Women of color are more likely to use the "N" word or words like "bae." Latinx women are likely to use words like “Bruja” or “Jefa” or “Chingona.” It is important that we understand the nuances that make this demographic unique, such as their cultural touch points and how they prefer to consume content.

Recognize the power and influence that women of color have in our society. We should not only be marketing to them, but also to their communities as they can help spread your message in ways that you never could have imagined.